Departure Point partnered with the VCUarts Dance and Choreography Department to create this video with the goal of attracting incoming students to their program.
Having produced promotional films for various departments, we decided to take a new approach to this video. Through preliminary meetings and discussions we discovered that all the components the department wanted to highlight (community, diversity, facilities, modern and ballet technique, live musical accompaniment and more) could be shown visually. Thus, we decided to forego an interview driven approach and allow the visuals to carry the message: that VCUarts Dance and Choreography is inclusive, rigorous, and allows for technical prowess as well as creative exploration.
Client
VCUarts Communications